Almost half of Americans adults who drink alcohol think that there are not enough low-calorie alcoholic beverage options on the market, according to a new survey conducted by Harris Poll on behalf of the alcoholic sparkling water brand Truly Spiked & Sparkling.
Another 45% of drinkers agreed that following a wellness routine makes it hard to be social because events often revolve around unhealthy food and drink, while nearly eight in ten alcohol drinks described themselves as being “open to trying new types of alcohol”, which Truly Spiked & Sparkling argued validated consumer demand for a greater variety of alcoholic beverage choices.
The “spiked” brand offers an alcoholic twist on sparkling water that contains just 100 calories and 1g of sugar per bottle. The drinks are available in three flavours: colima lime, grapefruit and pomelo, and pomegranate.
Casey O’Neill, a member of the Truly Spiked & Sparkling innovation team, commented on the apparent shift in drinkers’ attitudes towards more refreshing and lower-calorie alcoholic drinks: “I noticed more and more of my friends wanting a light, refreshing alcoholic beverage to enjoy, but cocktails were too complicated, wine was too heavy, and we wanted to avoid feeling bloated from light beer.
“It was then that I started playing around with recipes for a refreshing, clean and simple spiked sparkling water, eventually landing on what’s now Truly Spiked & Sparkling – we knew we were onto something great.”
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