Premium rum brand Havana Club has launched a new series of limited editions, made using specially selected rum reserves.
With only 2,500 bottles of each rum being released, the Havana Club Tributo collection will appeal to spirits connoisseurs and collectors alike, the brand said. As a tribute to the best that Cuban rum has to offer, Havana Club’s maestro ronero, Asbel Morales, will personally select the finest aged bases from cellar reserves to create each release.
The 2016 limited edition is led by a base of rums aged in 80-year-old casks, which have been carefully blended with other rums to give an aromatic and intense taste with defining notes of dried tropical fruits and a deep amber colour.
The Tributo collection is bottled at 40% ABV and will be available in ten markets – including Cuba, the UK and China – from March with a recommended retail price of $350 per bottle.
Havana Club maestro ronero Asbel Morales said: “Creating the Havana Club Tributo collection is a fascinating process, as each release will provide a new and unique taste experience, achieved through experimentation with rum bases from our reserves.
“By blending rums using very old and rare casks, we have been able to create an expression for 2016 with a luxurious amber glow, full-bodied fruit flavours and a long finish.”
The rums also feature packaging designs from London-based agency Nude Brand Creation.
Nude Brand Creation co-founder Bernard Gormley said: “The packaging was inspired by the wide variety of architectural styles in Cuba, in particular the Spanish baroque and the neoclassical, which complement each other so perfectly, just like the blend of different rums selected to make the product. The filigree and detailing intrigued us and influenced the graphics, along with the colour blue – the national colour of Cuba – and gold that enhance the luxury cues and on-shelf standout.
“The background pattern on the bottle label and gift pack was inspired by the ceramic tiles found in walkways, walls and floors of Havana. The signature of maestro ronero Asbel Morales and the individual number of each bottle is displayed on the intricate premium label.”
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