Heineken has developed a new mobile platform that will allow US soccer fans to find a bar or restaurant to watch Europe and North America’s biggest games, as well as somewhere to enjoy Heineken on draught.
Built using Google Maps and powered by Google’s Local Guides, Places and Search facility, the Soccer Is Here platform will allow users to find a place to watch Major League Soccer, UEFA Champions League and major European club matches.
Fans can also keep tabs on where to get soccer gear, which parks offer pick-up games or which stadiums are hosting matches.
A tailored experience that is said to “pair perfectly with a Heineken”, the new app has been built on research that suggested the Dutch brand was the most popular beer among US soccer fans. Internal data showed that soccer fans of legal drinking age were 9% more likely to prefer Heineken over other beers.
“Heineken has always been about connecting people to memorable experiences, and for many in the US, soccer and a cold beer are at the heart of these moments,” said Roberto Ryder, Heineken brand manager for Heineken USA. “Gathering a few friends and watching a soccer match shouldn’t be difficult. Through the new platform we built with help from Google, we’re helping to bring people closer to the game they love, while keeping Heineken right in the middle of the action like the brand has done for years.”
“We’ve enjoyed a longstanding relationship with Heineken and we’re thrilled to have collaborated with them on the creation of Soccer Is Here,” said Jen Murphy, head of industry for food and beverage for Google. “Their commitment to making it as easy as possible for fans to find and enjoy the beautiful game here in the US certainly shows, and I’m glad our products will contribute to that experience.”
© FoodBev Media Ltd 2024