Heineken has relaunched Silva, one of Romania's best known beer brands, with a new design by PET Engineering. The brief was to create packaging that confirmed Silva's premium identity without losing the brand's traditional 'made in Transylvania' visual design.
- Douwe Egberts redesigns packaging to reflect UTZ certification
- GlaxoSmithKline repositions Revive from Lucozade to drive sales
- Rabobank identifies three forces driving the hybrid consumer trend