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Heinz Beanz brings ‘magic beanz’ to London’s Soho
Heinz has brought some ‘magic beanz’ to Londoners in Soho Square (UK) with an enchanting 20ft Heinz giant Beanzstalk.
The stunt supports the latest TV advertising campaign, which uses the Jack and the Beanstalk fairy-tale to highlight that three tablespoons of Heinz Beanz count towards one of your five-a-day. Heinz offered passers-by free portions of the nation’s favourite beans to sample.
Heinz also launched a new ‘Beanzstalk’ game as an app on the Heinz Beanz Facebook page, which was set up and managed by We Are Social. The game offered fans the chance to grow their own virtual Heinz Beanzstalk and enter into a daily draw to win Beanz growing kits.
You can view a video of the events that took place here.
Source: Heinz
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