Heinz is entering the standard ready meals market with the launch of Heinz Big Ready Meals in mid-September. See also Heinz adds wine and garlic to Special Edition soup range.
The launch sees Heinz extend its 'Big' brand beyond the ambient soup category for the first time. Heinz Big Soup is currently number two in the ambient soups category (after Heinz Classics).
Heinz Big Ready Meals have an RRP of £2 in the UK. Flavours include:
- Chicken Curry (420g)
- Pasta Bolognese (440g)
- Chilli Con Carne (440g)
- Beef Hot Pot (450g).
The frozen ready meal category is worth £447.1m and standard ready meals segment represents 83.7%, growing year-on-year.
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