The new 'It has to be Heinz' campaign, just launched, comprises sampling, digital activation and in-store promotion.
It aims to drive sales of the classic Heinz sauces, including Heinz Tomato Ketchup, Heinz Salad Cream, Heinz Barbecue Sauce and Heinz Mayonnaise.
"We've seen the first glimpse of sunshine, so barbecue season isn't far behind," said Ian McCarthy, marketing controller, Heinz Sauces. "Our 'Summer Sauces' campaign is designed to encourage convenience stores to get ahead of the game and start stocking up on the seasonal essentials now."
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