Heinz is to use Spotify’s ‘play’ button technology on Facebook, enabling Heinz Tomato Ketchup Facebook fans to listen to a song playlist without leaving their Facebook page.
The button, which has only recently been developed, enables brands to use its functionality on their websites and other networks. It plays a key role in the campaign, which aims to build on the association of Heinz Sauces and the summer months.
The technology means that fans can create and share an ‘Ultimate Summer’ playlist by selecting their favourite tunes based around a specific theme such as ‘the perfect song for a barbecue with friends’ and ‘a song relating to your favourite festival memory.’
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