The new Pizza Hut Delivery partnership also corresponds to the return of the invisible bottle UK TV advert. The advert will feature a new end frame promoting Heinz Fiery Chilli Tomato Ketchup for the first time nationally.
As part of the collaboration, Pizza Hut Delivery customers who order a ‘Sizzler’ pizza in August will receive a free 26ml SqueezeMe! Fiery Chilli Tomato Ketchup sample.
The pizza boxes will include a coupon that enables consumers to receive a 30p discount off any 255g pack of Heinz Fiery Chilli Tomato Ketchup at UK stores.
Heinz Tomato Ketchup is the market leader, with a 79.5% value share of the total Tomato Ketchup category worth £159m, according to Nielsen.
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