The new features include:
CocoaLink: Connecting Cocoa Communities’ is a unique farmer outreach programme developed by Hershey, the World Cocoa Foundation and the Ghana Cocoa Board.
CocoaLink is a programme that uses mobile voice and SMS text messages delivered in local languages or English to connect cocoa farmers with important information about improving farming practices, farm safety, child labour, health, crop disease prevention, post-harvest production and crop marketing, the company said.
Since its launch in July, CocoaLink community trainers have already enrolled more than 2,500 farmers, putting the program on track to directly reach more than 8,000 Ghanaian cocoa farmers and community members by next year.
CocoaLink’s early participants have expressed enthusiasm for the programme’s potential to improve their livelihoods.
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