Hey Like Wow has launched “a revolutionary soft drinks concept” combining sugar-free hydration with natural flavours.
The new range of drinks, which is seeking to shake up the UK’s £15.7bn soft drinks industry, is free from artificial colours, sweeteners and preservatives.
The bottles also feature innovative blast-cap technology that delivers the ingredients to pure, natural mineral water at the moment of consumption, ensuring maximum efficacy of vitamins and the removal of preservatives. The high-impact and differentiated brand packaging and structural bottle design have been created to convey the unique nature of the concept and to appeal to both children and adults alike, Hey Like Wow said.
The brand will launch this spring with eight products and two bottle sizes: 500ml and 250ml. The range of “contemporary” flavours includes hibiscus, grape and pear; lemon, green tea and elderflower; plus dragonfruit and apple.
One of the founders of Hey Like Wow said: “The war on sugar is one of the key issues being faced by food and drink manufacturers and retailers. As consumers, we were frustrated by the soft drinks brands which promote themselves as healthy, yet in reality were anything but. It was clear to us that radical innovation was needed.
“We have brought together some of the most dynamic players in the drinks manufacturing and cap technology industries to develop a range of products that look and taste great, but which have genuine health properties. We are proud to be able to launch a range that achieves everything which we set out to do – no sugar, no artificial sweeteners, no preservatives, natural fruit flavourings, and added vitamins. These products really meet a market and consumer need. What is more, the experience of releasing the active ingredients through the blast-cap top makes people genuinely stop and say wow!”
The company plans to grow its brand globally, launching an extensive marketing campaign and adding international markets – including the US – to its distribution portfolio in the coming months.
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