High-caffeine German soft drinks brand Fritz-Kola will expand its reach in the UK through a partnership with drinks importer and distributor James Clay.
As part of its expanded UK launch, the range of drinks will be partnering with various festivals to offer a selection of well-loved cocktails made using Fritz-Kola. Having launched its expanded range at The Big Disco in Leeds, Fritz-Kola was also available at Silverstone for the British Grand Prix and will make an appearance at various events planned throughout the summer.
Fritz-Kola boasts a distinctive range of flavours, including classic kola, melon, apple, cherry and Mischmasch, which is a cola, orange and lemonade blend.
Matthew Eyre, head of sales for James Clay, said: “We’re thrilled to be bringing another iconic German drink to the UK. With the summer now here, we’re positive that Fritz-Kola’s range will be a huge hit, whether used as a soft drink or as a mixer for spirits. Frtiz Kola is a family owned, independent company, that always puts quality first, sharing a lot of the same values of us here at James Clay so working with them is a perfect fit. To take on a market that has been dominated for years and make such a success of it is testament to Lorenz and Mirco at Fritz-Kola and we can’t wait to share with our customers here in the UK.”
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