Highland Spring’s sparkling PET range has been updated to reflect the more premium nature of sparkling water. Labels on its PET SKUs are ‘sophisticated silver’, with a refined font and a sprinkle of bubbles to highlight the sense of occasion.
Shrink-wraps on sparkling retail multipacks and cash & carry packs also reflect the new look, with silver cues for a premium feel while still retaining the elements instantly recognisable as Highland Spring.
The brand’s still range has also been updated with new shrink-wrap across retail and cash & carry packs.
“The run-up to the festive season is the perfect time to launch our new Highland Spring sparkling packaging,” said senior brand manager Scott Dickson. “It’s a key period for retailers, with more consumers entertaining at home and opting for sparkling water as a non-alcoholic alternative, resulting in a seasonal spike in sales.
“As the bottled water category continues to grow, the new labels and shrink wrap across our still and sparkling ranges will ensure Highland Springs stands out on shelf. Consumers look for quality brands they know and trust and our refreshed packaging will ensure even greater influence on shoppers buying decision’s at the point of purchase.”
© FoodBev Media Ltd 2024