Honest Tea will be the first brand from The Coca-Cola Company available in K-Cup packs.
In February 2014, the companies signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Company’s global brand portfolio for use in Keurig’s forthcoming Keurig Cold at-home beverage system, available in Keurig’s fiscal year 2015.
As part of that agreement, Coca-Cola acquired a 10% minority equity position in Keurig and subsequently announced its intention to increase its stake up to 16%.
.@HonestTea becomes the first Coca-Cola Company brand offered in @Keurig K-Cup packs: http://t.co/jsuFJhC1T0 ^MP pic.twitter.com/mRVlayVtVK — The Coca-Cola Co. (@CocaColaCo) September 3, 2014
.@HonestTea becomes the first Coca-Cola Company brand offered in @Keurig K-Cup packs: http://t.co/jsuFJhC1T0 ^MP pic.twitter.com/mRVlayVtVK
— The Coca-Cola Co. (@CocaColaCo) September 3, 2014
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“As we began to collaborate with The Coca-Cola Company on the development of their brands for our Keurig Cold system, the opportunity to incorporate certain Coca-Cola brands, like Honest Tea, into our Brew Over Ice selections for our Keurig hot brewing system became an exciting possibility,” said Mark Wood, senior vice president, global hot systems at Keurig. “Whether hot or cold, adding great brands like Honest Tea to the Keurig system is a part of our ongoing mission to provide consumers with unparalleled choice and variety.”
The new Honest Tea K-Cup packs feature two products initially: unsweetened Just Green and Just Black iced teas. The new beverages will join Keurig’s current Brew Over Ice collection, a line specially crafted to brew hot beverages over ice with the Keurig hot brewing system.
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