Hoop Polska, which belongs to the Kofola group of companies, has launched onto the market five new Arctic+ branded functional drinks:
Arctic+ Caffeine means activity
Caffeine stimulates the central nervous system, improves efficiency and concentration, boosts brain functioning. Niacin reduces the feeling of tiredness.
Arctic+ Guarana means energy
Guarana gives you a shot of natural energy for the whole day. It improves efficiency, supports regeneration and increases endurance. It also contains niacin and folic acid.
Arctic+ Zinc means figure
It has no added sugar and only 0.6 Kcal/100 ml. Zinc is an important microelement that helps to stay slim. It regulates metabolic processes, decreases hunger, deacidifies the body and strengthens skin. The entire bottle contains only 4.5 calories.
Arctic+ Vitamins B3+B9+B12 means strengthening
Vitamins B3, B6 and B12 play a vital role for the proper functioning of the body. Vitamin B3 reduces tiredness and improves the condition of skin and hair; B9 prevents anaemia, and supports the liver, stomach and intestines; and vitamin B12 exerts a positive influence on memory and concentration and has a calming effect on the nervous system.
Arctic+ Magnesium means balance
Magnesium is a microelement that is essential for the proper functioning of the body. It supports mental balance, purifies the liver, strengthens the immune system, protects walls of blood vessels and strengthens teeth and bones.
Arctic+ drinks are available in elegant 0.75 litre bottles. Closures are in different colours, and each of them corresponds with the label and function of a particular drink. A transparent foil label enhances the stylish design.
The series of five Arctic+ drinks are sold under the slogan “Mój dzień jest na plus!” (“My day is positive!”). Arctic+ drinks are available in Auchan, Carrefour, Leclerc, Kaufland, Makro and Selgros stores.
Hoop Polska succeeded at the 2010 Water Innovation Awards. Jupic Aqua, flavoured water for children, took the first place in the best concept for children category, and in the best label category it took third place.
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