Leveraging the potential of the hospitality and tourism industry to spur global change, the model encourages spas, hotels, resorts and restaurants to filter, bottle and sell their own water, and contribute 10% of the proceeds to the Whole World Water Fund; a fund benefiting clean and safe water programmes around the world.
An exclusive bottle created by world renowned product designer Yves Behar and fuseproject, will serve as the icon for the campaign, and ClimateCare, pioneers in climate and development projects, and results based financing, will manage the Fund.
Sonu Shivdasani, founding member of Whole World Water, said: “Since 2008, Soneva Resorts, Residences and Spas have banned imported water in favour of bottling its own filtered water. Revenues were contributed to clean drinking water initiatives whose work has meant water access for over 600,000 people previously denied.
“Our resorts have proved that this solution works. We are proud to have inspired this global campaign and been able to provide initial seed capital through The Soneva Slow Life Trust to launch this exciting initiative.”
Source: Whole World Water
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