Hostess Brands – the maker of Twinkies – has teamed up with Nestlé Dreyer Ice Cream to launch a range of frozen novelties and ice creams that give consumers a new way to enjoy the company’s best-known products.
The parties have entered a license agreement through which Nestlé will manufacture and distribute the new products under the Hostess brands.
There are three new frozen snacks: Twinkie cones with Twinkie-flavoured ice cream and golden sponge cake pieces; Ding Dong sandwiches with chocolate on the outside and vanilla ice cream on the inside; plus a Sno Balls bar, inspired by the coconut-dusted snack, which features a vanilla and chocolate centre.
The frozen snacks all feature a suggested retail price of $4.49 per pack, and include pictures of the original snack cakes on the front of each box to help consumer association between the frozen and non-frozen varieties.
Hostess will also release three flavours of ice cream: Twinkies, which combines sponge cake pieces with sweet frosting; CupCakes, which features bite-sized cupcake pieces in a decadent chocolate ice cream; and Sno Balls, with chocolate cake pieces, coconut swirls and marshmallow ice cream.
The ice cream will be available in pint-sized tubs for a suggested retail price of $2.99, or 48oz cartons for $5.99.
Both are now available in grocery and convenience store freezers across the US.
Hostess vice-president of marketing Ellen Copaken said: “Everyone’s favorite Hostess treats – Twinkies, Ding Dongs, Sno Balls and CupCakes – are now available in a creative new form as creamy and delicious frozen desserts. We continually seek to reinvent our classic treats and are excited to have this new innovation added to the freezer aisle where fans can already find our deep-fried Twinkies.”
The company added a banana flavour of the frozen snacks last month.
Rachel Jaiven, marketing manager for Nestle Dreyer’s Ice Cream Company, added: “Over the past year we’ve been working closely with Hostess to perfect the recipes and pay homage to these nostalgic treats. We’re thrilled to lend our ice cream expertise to give fans a new way to enjoy their favorite classic snack cakes.”
© FoodBev Media Ltd 2024