The rebrand, which comprises new packaging designs together with some new product lines, are featured in the company’s retail brochure, with shipment of the revised branding effective from 1 January 2014.
However, John Lewis, a longstanding customer of House of Dorchester, is exclusively showcasing the new-look collection across 40 stores.
The new packaging has been designed to offer improved synergy across the range and to boost overall on-shelf impact. The rebrand also makes it easier for consumers to identify products within the company’s selection of chocolates under the umbrella House of Dorchester brand.
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