Well, it’s a vast quantity: 5,284,634,549 litres in 2010 according to GTIS in the 26 August issue of Foodnews.
But, to put this into perspective, much of this is to neighbouring countries such as from France to Belgium or Germany.
The total amounts to just 2.2% of global bottled water consumption, which isn’t so much after all.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
.
© FoodBev Media Ltd 2024