Frequent drinkers of bottled water tend to be younger than the adult population as a whole, with the 35-44-year-old age group exhibiting the highest likelihood of reaching for bottled water frequently.
Those drinking high volumes of bottled water are more interested in staying physically fit and are more likely to drink thirst quencher/activity drinks.
Adults who drink relatively large quantities of bottled, still water are also more likely to be part of a multicultural population segment. They are 31% more likely than average to be Hispanic and 36% more likely to be African American. The multicultural character of those drinking large amounts of bottled water also means that they’re more likely to live in a household with children under the age of 18.
According to the report, consumers who drink relatively large quantities of bottled water have an above-average degree of receptivity to the advertising they see on their mobile devices and social media. For example, compared to adults (on average), they are far more likely to be interested in receiving advertisements on their phones and to purchase products they see advertised on their phones. They are also much more likely to purchase products they see advertised on social sharing/networking websites.
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