The Hummingbird Bakery, credited with bringing cupcakes to popularity in the UK, has announced that it has sold its millionth cupcake of 2010.
This is a first for the American-inspired bakery and highlights the continued and growing popularity of cupcakes. With almost a month to go before the end of the year, which will include several weeks of busy pre-Christmas trade, The Hummingbird Bakery is expected to sell in excess of 1.1m cup cakes before 2011.
Tarek Malouf, founder of The Hummingbird Bakery, opened his first bakery in London in 2004 at around the same time that cupcakes were becoming a part of popular fashion culture in New York. Tarek now owns three bakeries across London, the largest chain of cup cake bakeries in the UK. He also has plans in place to open a fourth London bakery mid-2011.
The Hummingbird Bakery's three shops are situated in Notting Hill, South Kensington and Soho. Potential locations for the fourth bakery are being considered, with details expected to be announced before the end of 2010.
Source: The Hummingbird Bakery
- To submit editorial for consideration, contact the FoodBev.com editor or phone 01225 327869.
- If you're submitting potential editorial for publication, please mark clearly “for publication”.