A new television spot that shows a wife cheating on her husband with M&M’s has launched nationally across the US as part of Mars Chocolate North America’s latest marketing effort.
Entitled “Eating in Bed”, the new commercial takes a humorous look at a married couple’s argument over eating chocolate in the bedroom. When a husband returns home early from work, he finds his wife in bed enjoying the confectionery all to herself. “It’s not what it looks like,” she says. “It’s exactly what it looks like… I thought we agreed to share him,” her husband responds, as M&M’s character Red appears from beneath the sheets.
The advertisement features the iconic Soft Cell track Tainted Love, and culminates in M&M’s character Yellow jumping out of the closet to whisper “psst, Scott’s home early.” The commercial debuted across the US this week and will appear both on television and on the brand’s social media channels.
M&M’s vice president, marketing Berta de Pablos-Barbier said: “Our latest commercial shows how irresistible M&M’s really are in a way that’s part comedy, and part soap opera. We think viewers will have fun with all the twists and turns, and see how it’s even more fun to share M&M’s chocolate candies versus keeping them all for yourself.”
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