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Hydrive Energy expands energy drink line with edible chews
Hydrive Energy is extending its line of enhanced water energy drinks into a convenient, new edible form: a full-power energy soft chew.
Hydrive Energy Chews deliver all the benefits claimed by Hydrive Energy Drinks – great taste, vitamins, electrolytes, antioxidants and a full-power energy boost – in a non-liquid form that can be enjoyed anywhere, anytime.
“Hydrive Energy Chews will appeal to people looking for the boost of an energy drink without having to drink,” said Brian O’Byrne, CEO of Hydrive Energy. “The idea of being able to conveniently get an energy boost at any time – on-the-go, biking, yoga or just sitting at your desk – was incredibly appealing to folks we talked to and is exactly what they want. They loved the idea that these chews taste great and provide nutrients in addition to energy.”
Hydrive Energy Chews are packaged in foil pouches containing four individually wrapped chews. The chews are available in two flavours – Orange Burst and Berry Burst (available from June). A pouch of chews contains 400% RDI of vitamin C, 200% of vitamin B3, B5, B6 and B12, 20% calcium, plus 160mg of caffeine (equal to about two cups of coffee). The chews have been specially formulated to provide a long-lasting, time-released boost of energy without the ‘crash’ or ‘jitters’ associated with other energy products.
Source: Hydrive Energy
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