Greengrass, who has over 22 years as a global FMCG marketing director across food and drink brands including Häagen-Dazs, La Vache Qui Rit, Mini Babybel and Nutrition Bel, said: “I’m delighted to join the team at Freedrinks at such an exciting time and look forward to growing the Zeo brand in the UK and at an international level.”
With an extensive background in drinks marketing at a local and global scale, and two years with Freedrinks Ltd, firstly as commercial director and then as marketing director, Smith is leaving the business to seek ‘a new challenge’.
During his years at Zeo, he saw the brand move from test market, through a robust press test, to full launch in 2014 with key customers such as Tesco, Co-op and Greene King coming onboard.
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