British ice cream brand Beckleberry’s has adopted a bold new regional identity that celebrates its Northeast roots, 20 years after launching its very first range of gourmet ice creams, sorbets and patisserie.
The Newcastle upon Tyne-based company’s new branding features local landmarks, including Angel of the North and the Tyne Bridge.
Peter Craig, co-founder of Beckleberry’s, said: “The growth of our airline, overseas, retail and restaurant businesses meant that we urgently needed a more distinct and discerning positioning that underlined the fact that we refuse to settle for shy or timid flavour profiles and never skimp on ingredients. This is why we only employ the very best locally sourced cream, the smoothest Belgian chocolate and the tangiest fruit purées. We feel passionately that the home counties and the South West are no longer the only culinary powerhouses in the Great British Isles when it comes to gloriously good puds and patisserie, which explains why Beckleberry’s wants to take a stand for small batches, fulsome flavours and ongoing innovation across categories as diverse as take home desserts (family and individual), gluten-free, sublime sorbets and best-in-class ice cream.
“We believe our northern knowhow has both national and international appeal, which is why our local geography will now sit at the very heart of the Beckleberry’s experience.”
The range of ice creams is available in flavours like blackcurrant and kirsch, sour cherry and amaretto, and passionfruit and tarragon. All of the artisan producer’s flavours highlight its commitment to full-bodied flavours and accommodating adult palates, focusing on flavours that need less “masking sugar” and as such give greater prominence to the all-natural ingredients inside.
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