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Icelandic Glacial gains thrust in homeland

1 Apr 2009

Icelandic Water Holdings has signed an exclusive two-​year deal with Iceland’s national airline, Icelandair. The airline will carry the company’s flagship bottled water, Icelandic Glacial, on all flights spanning 14 countries and 24 cities.

“We’re delighted to be recognised as the official water of our nation’s airline,” said Jon Olafsson, chairman and founder, Icelandic Water Holdings. “We want visitors to experience the very best our country has to offer, even before they arrive in Iceland. With Icelandic Glacial now on all Icelandair flights, passengers can taste the purity of our nation as they travel in comfort with one of our country’s greatest ambassadors.”

Icelandic Glacial has been internationally applauded for its taste, purity and unique bottle design, as well as its ongoing commitment to the environment. In September 2008, the company opened a modern, naturally powered production facility that has helped the company increase production while retaining a net zero carbon footprint.

“Icelandic Glacial is a wonderful fit for Icelandair,” said Birkir Hólm Guðnason, Icelandair CEO. “Having an in-​flight premium water that mirrors the true essence of Iceland, while setting an environmental example, appeals greatly to our airline and passengers, fitting in with our own responsible initiatives, such as Kolviður – Iceland Carbon Fund.”

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