Icelandic Glacial lands high-flying deal

The bottled water will be available in 1-litre and 33cl formats on all NetJets Europe flights, touching down at more than 870 airports across the continent.

Icelandic Water Holdings chairman and CEO, Jon Olafsson, said: “As a premium, natural mineral water brand, we’re proud to be aligned with such a high-calibre business jet operator.”

The relationship is further enhanced by both companies having a dedicated and ongoing environmental awareness programme in place. Icelandic Glacial lays claim to being the world’s first CarbonNeutral certified bottled water for its product and operations.

Meanwhile, NetJets Europe has launched a multi-faceted climate initiative in 2007 and has plans to be entirely carbon neutral by 2012.

“We pride ourselves on delivering the best service in every way for our customers,” said Nick Rose, director Flight Centre, NetJets Europe. “Icelandic Glacial’s premium nature, striking packaging and leading environmental commitment make it the perfect choice in bottled water for our business jets.”