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Icelandic Glacial set for Russian market

Shaun Weston30 Jun 2010

Icelandic Water Holdings has signed a distribution agreement with influential Russian beverage distributor ZAO Nectar-​Trade.

ZAO Nectar-​Trade is the official beverage arm of Moscow-​based MG Logistics, a major supplier of premium products to the gas station industry.

The newly signed distribution agreement will see Icelandic Glacial begin its roll-​out across a country where demand for premium products is on the increase, reinforcing the significance and magnitude of the trading opportunity.

Effective immediately, Icelandic Glacial will begin shipping to outlets in the areas surrounding Moscow and St Petersburg. Gas station stores including TNK-​BP and Lukoil already plan to stock 1-​litre and 500ml varieties of Icelandic Glacial in the refrigerated and non-​refrigerated aisles.

“The agreement with ZAO Nectar-​Trade opens up another significant door for Icelandic Glacial,” said Jon Olafsson, chairman and co-​founder, Icelandic Glacial.

Source: Icelandic Glacial

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