The event now has a new, modern identity to attract a larger and more diverse audience to its next instalment, taking place at London’s Excel from 13-16 March 2011.
The IFE logo has been replaced with a more modern font-based design. Fresh RM, the show’s organisers, opted for a new image to make the look and feel of the exhibition more contemporary.
This year, the show has also embraced social media, using LinkedIn and Twitter to update the industry on developments. The move is part of a larger plan to make the event more accessible to the whole industry.
Source: IFE
© FoodBev Media Ltd 2024