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IFF launches new mint flavours
International Flavors & Fragrances Inc has created a new line of proprietary mint flavours that deliver the consumer-preferred profiles of popular piperita oils such as Far West, Willamette, Yakima and Madras mints.
“Mint prices are increasing significantly due to reduced acreage coupled with rising manufacturing costs,” said Catherine Hogan, IFF global category manager – sweet & dairy. “At the same time, the demand for mint is rising in categories such as oral hygiene and chewing gum. The challenge to our customers is to deliver high-quality mint profiles while keeping overall product costs in check.”
To address the challenges presented by this scenario, IFF channelled its global team of creative and technical experts to develop this new collection of mint flavour solutions. Researchers travelled to the prime mint-growing region in the US, gathered the highest quality samples available and, using the IFF Generessence analytical techniques on fresh mint oils and fractions, identified more than 325 different compounds in the process. New proprietary ingredients discovered from these analyses were developed and used in the creation of the new line.
The flavours can be used in new products and as cost-effective extenders, reducing raw material costs and providing insulation against the volatile mint market.
“Manufacturers can benefit from IFF’s technical leadership in mint, with new, high-quality flavours that offer a price advantage, stability and development consistency for new products and existing products alike,” added Hogan.
Source: IFF
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