“For the cup’s inside, we chose Invercote coated with polyethylene (PE) and for the outside we used Aluvision, which is Invercote extrusion coated with a thin layer of aluminium foil, plus PE on top of the foil,” said Anna Adler, who is in charge of the project for market communications at Iggesund Paperboard. “We wanted the metallic feature in order to achieve elegance and shine, even though we only printed with one colour, vintage orange. The Swiss toolmaker SMR Stanztechnik AG supplied the high-precision embossing tool and the printing was then done by the Italian paper cup specialists SDG, Scatolificio del Garda.”
“It was interesting to see how the embossing made the metallic tones that weren’t overprinted with orange really shine,” said Iggesund’s technical service manager Alex Guglielmi. “A real eye-catcher.”??Matching the printed and embossed areas was a challenge. To be certain of avoiding any ‘misregister’, it was decided to reduce the number of cup blanks per printed sheet from 27 to 24. ??”Invercote has fantastic dimensional stability, but sometimes it’s better to be on the safe side,” said Guglielmi. “Instead of going with 27, we decided to be cautious and only do 24. It’s still a fantastic result for anyone who wants elegance and a visual impression that can convey a brand.”??Competing materials such as traditional plastic or polystyrene foam cups create a much higher carbon footprint than a cup made of paperboard with a thin PE coating.??”A cup made of PE-coated Invercote has a carbon footprint that is scarcely a quarter of the size of the one left by the same cup made of plastic – just comparing the weight of the materials used,” said Anna Adler.
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