illy issimo – developed through a collaboration between illycaffè and The Coca-Cola Company – will introduce a larger, resealable bottle format for its most popular Cappuccino and Latte Macchiato variants.
The new 250ml HDPE plastic bottles are designed to appeal to on-the-go 30-somethings 'with a love of Italian heritage and quality food and drink'. See also illy issimo in resealable glass bottles.
The two 250ml variants will have an RRP of £1.79 per bottle in the UK.
Cold-hot drinks are now the fastest growing subcategory in the soft drinks marketplace. In 2011, market value went up by 45% and volumes increased by 24% (Source: Britvic Soft Drinks Report 2012).
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