The new range of Heinz Squeeze & Stir soups offer new and improved flavours, aligning it to the popular Classics range. The recipes are low in fat with no artificial colours or preservatives, and include:
While developing the new range with improved recipes, the preparation process has been simplified, enabling consumers to enjoy the soup in one easy step. The packaging is also now easier to open thanks to a change in the tear perforation.
“The Heinz Squeeze & Stir range is a unique product, which has successfully developed its own loyal consumer base,” said brand manager Sarah Davies. “It has proved especially popular with the younger generation who are looking for an alternative to dried soup. Our further investment in improving and refining the product, as well as the recent launch of our Heinz Cup Soup range, further demonstrates our commitment as architects of category growth and our intention to continue to grow the instant soup market.”
Available in the UK with an RRP of £0.59.
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