Mobile payment provider iZettle has published the findings of research into the cost of lunch in UK cafés and restaurants, quantifying for the first time the dramatic regional differences in food prices.
The company has presented the findings in the form of an infographic, which shows that the average price of lunch in London is more than £1.10 more expensive than it is in Manchester. Nearly one third of diners choose the same lunch option every day and have done so for the last four and a half years, while more than half of respondents in London regularly eat lunch at their desk – or “al desko”, as iZettle termed it.
iZettle technical analyst Konstantinos Pantazis said: “Setting an appropriate price for your core product is vital but difficult. Finding the right price requires research of your competitors’ prices. Our lunch price data may serve as a benchmark for small businesses on just how much to charge for a lunch depending on where your business is located.
“One of the beautiful things about iZettle is that it allows for even the smallest business to keep close track of its sales patterns with our free sales analytics tools. This sort of immediate insight can save a lot of time for small companies, and provides them with ideas for offers based on for instance top-selling products and average spend.”
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