Inside Out Beauty sells Sip via Ocado

Filed by Shaun Weston

UK-based Inside Out Beauty’s Sip water is now available via home delivery service Ocado. Launched in May 2007 at Selfridges, Harvey Nichols and Fenwick nationwide (an unprecedented debut in all three top department stores), Sip’s distribution net has widened over the past year to include Waitrose, EAT, Whole Food Market, Daylesford Organic and Fresh & Wild.

Sip is also now available from Monoprix and Daily Monop in Paris and will go on counter at Superquinn across Ireland in May.

Sip was developed by Kate Shapland, a weekly Telegraph columnist, and Kate Cazenove, co-founder of a business publishing company.

Kate Shapland said: “Sip offers all the intrinsic beauty and health benefits of water but with the same purity and a moreish taste. It’s a delicious alternative to water – a feelgood experience from start to finish.”

Sip includes skin-friendly botanicals sourced via an organic farm in Herefordshire, UK, and is bottled in the Black Country.