Interbev has announced the launch of Interbev Brands – a new international brand management and distribution business with “an exciting proposition to distribute, license and produce drinks” from international and boutique manufacturers.
Among its first brand partner announcements for UK distribution are Barcelona beer brand Moritz, German pilsner brand Karlsbrau UrPils, and classic black Scotch whisky Label 5.
Interbev Brands has been created to give brand partners a different and unique model, offering multi-channel distribution in the UK directly to consumers and the trade through its own fulfilment businesses, and internationally through its extensive network of distribution partners, Interbev said. It also provides brand strategy and marketing expertise to maximise market attention.
Interbev founder and owner Steve Brogan said: “Interbev Brands brings new, fresh and exciting brands and products to the UK market and internationally. Our business was established in 2008 to sell and distribute international drinks brands around the world and we have widespread experience in adapting to the changing dynamics of the market globally. Expanding our business offer to include exclusive brand management was a natural evolution.
Our model enables us to build dynamic plans that are scalable and not one size fits all for our partners to accommodate market opportunity, channel focus and investment, and importantly ensures that we are concentrated and focused. We are fired up about our exciting portfolio of special and unique brands which we are launching, and there is more to come”.
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