Why has the consumer mindset changed in favour of wine in cans?
Americans are always on the go. Having wine in a can is not only conveniently portable and fast-chilling, but it allows consumers to bring wine into events considered ‘no glass’ zones. Concerts, sporting events, pool parties-these are the kinds of activities that consumers want to participate in without giving up a refreshing beverage. Canned wine makes that desire a reality.
What was the stimulus behind the launch of Friends wines?
Everyone loves to have a good time, and Americans want to create ‘fun’ in everything – including the mundane – making the ordinary glamorous and adding brilliance to the exceptional. We believe life is what you make of it which means flipping the norm on its head. Our mission to reinsert fun into everyday life and make moments truly come alive and be enjoyed. We’ve created the closest thing with Friends Fun Wine In A Can. It gives you permission to enjoy life as you know it – and the unexpected – when and where you want.
Which do you see as being the most popular?
Currently, the natural candy-like sweetness of the Moscato Strawberry has been a favorite among consumers. Based on recent wine consumption trends, Moscato sales are soaring in America. But all four of our Moscatos and two Sangrias are made for everyone, every day and can be enjoyed at any time.
What is your target market?
This is a great product for everyone over 21. We offer six refreshing flavours that are pleasing to the palate. It’s for the everyday consumption.
Where will it sell in geographic terms?
The product has been widely distributed in a number of major retailers in 20 states, and we are expanding rapidly throughout the United States.
And through which channels?
Friends Fun Wine In A CanTM is currently available in select major retailers, including Walmart, 7-Eleven and CVS. We are continuing to grow every day.
Who designed your cans and on what type of machine are they made?
Friends Fun Wine In A Can uses cans manufactured by Rexam, the world’s number one beverage can manufacturer. Our cans are lined with a special coating to maintain the delicious, refreshing taste of each beverage, while extending the shelf life. The cans were designed internally by our head team.
Why have consumers changed in their attitude to wine?
As the United States holds the largest wine market in the world constituting 13% of global wine drinkers, it is clear to see that Americans are enjoying wine more. Wine consumption is transforming its former image as a mature drink. It is no longer reserved just for special occasions allowing Americans, particularly Millennials, to enjoy wine in new places previously thought to be no wine zones. The Friends Fun Win In A Can brand is catering to the idea that people are seeing wine as the perfect companion for any event.
© FoodBev Media Ltd 2024