Invicta Bakeware have appointed a new business development manager to expand markets for both its industrial bakeware, equipment and recently introduced plastic ranges.
Lee Croucher has joined Invicta and brings experience from Eurobake, Benier and Cleanbake. He will be responsible for extending the client base for both Invicta bakeware and food industry supplies as well as assisting with the development of new products.
Invicta Bakeware’s John Waddington said: “We’ve got big plans to extend our client base and Lee’s considerable experience and in-depth industry knowledge will help us to develop new business opportunities and offer an increased sales service to existing customers.
“At Invicta, we have always prioritised customer relations and feel it is important to have regular, personal contact with our clients.
“By putting experienced and knowledgeable staff out into the field, we are able to competently advise customers on the best solutions for their particular requirements, particularly in regard to bespoke products.”
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