Blue Marlin also won silver for its successful work for functional water Balance Water in the US.
The DBA Design Effectiveness Awards is the only scheme that rewards effective design using hard commercial data as the key judging criteria. It is of great importance to design as a discipline, as well as to individual agencies, as it demonstrates the selling power of design and the effect it has on the bottom line.
This year’s judging panel included senior marketers from companies such as Heinz, Kraft, GlaxoSmithKline and Sony.
Isklar’s success has been remarkable. The brand grew 619% in the 12 months to April 2010 (Neilsen) despite the total UK mineral water market experiencing an environmental backlash, being under immense competitive pressure and seeing volume continue to decline overall.
Source: Blue Marlin
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