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Isklar breaks into Tesco market with new listing
Isklar Norwegian Glacial Natural Mineral Water has cemented its place in the bottled water category with a listing in Tesco, the UK’s leading grocery retailer.
As of July 2009, Isklar will be found in Tesco stores nationwide, firmly establishing Isklar as a mainstream water brand.
“This is a fantastic triumph,” said Isklar CEO, Peter Krogh. “We’re thrilled that Tesco recognises the potential in Isklar as an innovative brand which offers customers a point of difference in a competitive market. It takes us a step closer in our long-term plan to become one of the leading global water brands.”
Source: Isklar
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