Italian consumers choose savoury snacks to accompany their moments of relaxation, with nuts and seeds being their top choice.
The indulgent taste, convenient nature and nutritious content make nuts and seeds a popular snacking option. Their taste can be complemented with flavourings and coatings to enhance personal experience.
“To maximise their moments of ‘me time’, consumers will look for decadent flavours such as cashew with chilli or pistachio with pomegranate,” said analyst Veronika Zhupanova. “However, basic flavours will remain in demand, granting consumers an option to return to their comfort zone.”
As Italian consumers eat nuts and seeds to accompany their personal time, the demand for packaging that’s suitable for on-the-go consumption will rise. Their high density means manufacturers should put higher focus on making single-serve packs smaller and hence more convenient for carrying.
Nuts and seeds benefit not only from the image of being an indulgent treat, but also a healthier snacking option compared to its competitors, such as potato crisps or processed snacks.
Additionally, over 20% of nuts and seeds consumption in Italy is motivated by age-related needs such as high protein to support muscle mass, calcium for bone health for those aged 0-15 and over 55; and vitamin E for anti-ageing effects for middle-aged consumers.
“Manufacturers should take advantage of the nutritious content of nuts and seeds and offer a range of products of age-aligned benefits, varied by the type of nut,” said Zhupanova.
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