Having completed a successful test of the Spendgo solution in over 30 locations, the programme, My Fruitful Rewards, will be launched in Q1 2014 in most US locations, enabling guests to register and earn rewards by typing their phone number into a touchscreen at the point of sale.
Once the customer has earned enough points for a reward, they are messaged in real-time at the point of sale with the option to use their award then or save it for a future visit.
“While there are a wide variety of companies who claim to offer a loyalty solution, none could offer the combination of integration ease, line-item awarding, behavioural targeting and powerful customer engagement that Spendgo does, and which is so critical for our guest loyalty efforts,” said Julie S Washington, Jamba Juice senior vice president and chief brand officer.
Spendgo and Jamba Juice will continue the programme development, adding a variety of rewards throughout the year, allowing bonuses on a variety of menu items.
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