Jammin Java Corp has expanded its distribution licence agreement with Marley Coffee. The total consideration for the amended licence is $126,000 of assumed debt.
The new licence, which amends the original licence signed in May 2010, will give Jammin Java the exclusive right to distribute Marley Coffee in North America and the Caribbean, and to distribute Marley Coffee to retail grocery stores.
As a result of the new licence agreement, Jammin Java will assume all of Marley Coffee's current coffee distribution, including online and brick & mortar establishments.
Jammin Java will now distribute Marley Coffee throughout the western US and Canada, and through various web-based venues.
The amended licence also gives Jammin Java a non-exclusive licence to manufacture or sell any ready-to-drink coffee drinks, tea products, chocolate products merchandising and coffee-related equipment such as machines and grinders.
Rohan Marley, chairman of Jammin Java Corp, said: "There has been some confusion in the marketplace over the differences between the private company Marley Coffee and the public company Jammin Java Corp. However, this amended licence will strengthen our overall distribution and alleviate any marketplace confusion."
One other move to reduce confusion in the marketplace was to allow Jammin Java Corp to do business as Marley Coffee as part of the amended licence. All future products no longer need to say Jammin Java by Marley Coffee. Rather, it will all run under the banner of Marley Coffee by Rohan Marley.
Source: Jammin Java Corp
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