Otsuka Pharmaceutical Company has reached an agreement to establish joint venture in the functional food and beverage category.
The newly formed company, Otsuka Thang Nutrition Co, will launch Pocari Sweat in Vietnam starting the middle of August. This will mark the 17th market where the beverage is sold.
Pocari Sweat was first developed in 1980 under the concept of a 'replenishment drink,' and is designed to quickly replace water and electrolytes in the body lost due to perspiration.
Otsuka Pharmaceutical engages in the pharmaceutical business, which contributes to the treatment of illnesses, and the nutraceutical business, which supports daily health maintenance and improvement.
Source: Otsuka Pharmaceutical Company