Diet Coke is launching a new set of bottles inspired by Jean Paul Gaultier’s iconic creations. See also Package update for Diet Coke in the US.
Earlier this spring, the soft drinks brand announced a partnership with its new creative director, Jean Paul Gaultier, who developed new Diet Coke bottle designs based on his iconic models.
Following the launch of a series of adverts, the campaign has expanded to include the new bottles ‘dressed’ in Madonna’s iconic outfits, devised by Gaultier.
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