Confectionery brand Maynards Bassetts has extended its line of Jelly Babies products with a new tropical variety.
Now available in the UK, the new sweets come in three flavours: mango, banana and pineapple. As with previous variants, they are made with fruit juice and natural colours and flavours.
The company aims to attract new customers to the category with the launch during the summer, which is a peak time for candy.
The introduction will be supported by a total spend of £6 million during 2017, including TV, PR and digital activity.
Katie Bashford, senior brand manager for Joyful Candy at Mondelēz International, said: “Maynards Bassetts Jelly Babies is a fun heritage brand which is growing by 4.7% and has a proven track record of driving growth with line extensions.
“This strong proposition combined with the top trending flavour of 2017 will help provide excitement and an opportunity to grow the category further.”
The new tropical Jelly Babies are now available with a recommended retail price of £1.32.
© FoodBev Media Ltd 2017