NCASS is already reporting an above-average number of startup businesses this year, with the highest number of new food truck vendors in five years. It expects the film, which offers a fun insight into the industry, to push these numbers even higher.
“The independent catering industry is a great outlet for people with a passion for food that are looking to be their own boss and work their own hours,” said Mark Laurie. “We saw several hundred new businesses start up through the recession as redundancies and unemployment triggered a turn to self-employment, but since coming out of the recession, these numbers have exploded! We’ve seen the highest number of new independent catering outlets in over five years – about 15% higher – and we feel this film, which is a lighthearted but accurate insight into food trucks, will simply serve to fuel the fires. Those already thinking about it may get the push they need, and we’re expecting to see even more new businesses in the coming months.”
The film, which focuses on a chef who dreams of creating and inspiring others with his own recipes, gives a lighthearted insight into the American industry. The lead character can only achieve his dreams by setting up his own independent catering business in a rusty truck, with his best friend and son.
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