Initially available only in California, the new Jones Soda product line is sweetened with a proprietary blend of natural sweeteners, including pure cane sugar, organic agave syrup and stevia.
Each 12oz glass bottle contains 30 calories, 5g of fibre and 5g of sugar and is available in four fruit flavours: green apple, orange mango, cherry and lemon lime.
“Given growing demand for more healthful beverage options, we wanted to challenge ourselves to deliver an all-natural soda with less sugar and fewer calories than any other product available,” said Jones Soda CEO Jennifer Cue.
“We are innovators, and we listen to our consumers with whom we have a close, almost personal relationship,” she said. “When they raised concerns to us about the use of high fructose corn syrup in our industry, we answered that call by being the first nationally distributed brand to completely reformulate our products with pure cane sugar. And now, as tastes and trends evolve, we are continuing to listen to our consumers by creating Natural Jones Soda, a new class of great-tasting, lightly sweetened soda with no preservatives and no artificial colours.”
The company said that it chose California as the launch market because of its progressive and health-conscious demographic.
Natural Jones Soda will be sold in select Whole Foods stores in Northern California as well as most Albertsons stores in Southern California.
The retailers will sell the product as a four-pack or as individual bottles. The average retail price for a four-pack is $5.49.
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