Judge says Pom Wonderful’s advertising is misleading

Rebecca Prescott23 May 2012

It has been reported that Pom Wonderful has been ordered to dial down its claims about the extent of the health benefits its product bestows.

An administrative law judge issued a cease-and-desist order after determining that the company had insufficient evidence to support claims that its juice reduced the risks of heart disease, prostate cancer and impotence, according to The New York Times.

Craig Cooper, Pom Wonderful’s chief legal officer, told The New York Times that the company is still determining what it is and is not permitted to do under the judge’s order.

The judge’s order, which can be appealed before the full commission, appears to place limits on even modest claims, stating that the company “shall not make any representation, in any manner, expressly or by implication, including through the use of a product name, endorsement, depiction, illustration, trademark or trade name, about the health benefits, performance or efficacy of any covered product, unless the representation is non-misleading”.

Source: The New York Times

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