Juiceburst has expanded its UK range with two new breakfast juices in orange and apple flavours.
Available in 330ml bottles from Cooplands stores, the company hopes the new design will bring the brand to life and appeal to customers looking for a guilt-free fruit hit in the morning.
In 2016, the Purity Soft Drinks brand revealed plans to double its sales over the next three years through product innovation, following on from a £4 million investment in a new production line.
Speaking of the latest product launch, Juiceburst marketing director Emma Billinge said: “We are excited to launch the new 330ml format breakfast range. We identified a real gap in the market for a value-led, simple and good for you breakfast juice and our new range is just that.
“We hope that the refreshing new bottle design alongside the quality and delicious taste of the product itself will appeal to both our regular customers and health conscious consumers looking to discover a new brand.”
From 2014 to 2016, Juiceburst grew in excess of 20% year on year and increased the number of staff at its production site in the West Midlands by over 20%.
CEO David Bell put the positive figures down to the company’s continued innovation and insistence on putting one full portion of fruit into each bottle while at the same time reducing sugar content.
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